It’s official: Margaritaville is coming to Fort Myers Beach.
That’s Margaritaville Resort, the Jimmy Buffett-inspired name that TPI Hospitality Chairman Tom Torgerson announced this morning for his planned 254-room resort to be built near the Times Square dining, shopping and entertainment district.
What you should know about the resort
• It comes via a partnership with Margaritaville Holdings, the global lifestyle brand that plays off the lyrics and lifestyle of singer, songwriter and best-selling author Buffett, whose songs celebrate tropical escapes and relaxation.
• TPI Hospitality will develop, own and operate the Margaritaville Resort.
• The beach resort is scheduled to begin construction in December, and open in early 2021.
• No word yet on whether Buffett is likely to ever stroll over, looking for that lost shaker of salt. But an appearance is possible. On Florida's east coast, Buffett surprised guests of the Margaritaville Hollywood Beach Resort with a concert in November of 2015.
Food, dining and amenities
• The resort will serve up several Margaritaville food and beverage concepts, including a LandShark Beach Club with a 5 o’Clock Somewhere Bar & Grill, a beachside LandShark Bar & Grill, a Coconut Telegraph Coffee Shop on the pedestrian bridge over Estero Boulevard and a JWB Bar and Grill on the second level.
• The latter – an upscale, 100-seat beachside restaurant – will have a glass-enclosed, air-conditioned dining room with panoramic views of the Gulf and a décor reminiscent of Estero and San Carlos islands' history.
• On Estero Boulevard's bay side, the resort will have an elevated, 22,000-square-foot License to Chill Terrace restaurant with more unobstructed views of the Gulf.
• The resort lobby, meeting spaces and St. Somewhere Spa will open up to the Terrace with glass walls.
• The Live Life Like a Song retail store, also located off the Terrace, will sell Margaritaville products including apparel and footwear for men and women, home décor and more.
• Also bayside of Estero Boulevard: the resort’s main, 5,000-square-foot ballroom, with glass walls and a Gulf view.
• The Margaritaville brand is featured at more than 12 lodgings locations and more than 20 additional projects in the pipeline, more than 60 food-and-beverage venues and four gaming properties.
A redevelopment vision brought to life
Beach town council member and businesswoman Anita Cereceda is thrilled with the resort's name and its marketing partner.
“We already embrace the Key West-like fishing, laid-back island lifestyle vibe,” Cereceda said, adding:
“I can’t think of a Jimmy Buffett song that doesn’t fit this community."
Last month, Cereceda and fellow council members unanimously approved TPI Hospitality’s rezoning request and necessary code deviations, after fine-tuning more than 25 conditions.
-Article courtesy of News-Press. Please visit their website for more information about the Margaritaville project.
The beach resort is scheduled to begin construction in December, and open in early 2021....